Rihanna has officially retired the concept of “comfortable but cute” pregnancy wear and replaced it with “iconic, unpredictable, and a little bit savage.”
Picture this: pajamas as daywear (and not your auntie’s pajamas, but Savage x Fenty, naturally), hoodies cropped so low they make gravity nervous, and archival Issey Miyake pleats draped like wearable art. That’s just a regular Tuesday for Rihanna’s maternity fashion.
Whether she’s slaying a late-night carb-fest at Giorgio Baldi (because if Rihanna wants pasta at 2 a.m., she gets pasta at 2 a.m.), strutting through Paris with baby Riot Rose tucked under one arm and a shopping bag of baby clothes under the other, or simply reinventing the word “errands,” Rih never hits pause on the style game. She’s pregnant with baby number three and somehow still manages to look like the final boss of maternity couture.

Now, let’s get into the look: Rihanna just jumped headfirst into summer’s strangest-but-chicest trend—the scarf as skirt. Yes, you read that right. While we peasants are still figuring out how to keep a towel tucked at the beach, Rihanna is out here tying a scarf around her hips and calling it high fashion. And you know what? She’s right.
The trend has been bubbling all season: Kylie Jenner wrapped herself up in Tuscany, Jennifer Lawrence gave it a go in New York, Alexa Chung in London, and even Vogue editors have been spotted wafting about in their scarf-skirts like they’re auditioning for a very stylish version of The Sound of Music. But Rihanna’s entry into the chat? It’s game over. When Rih ties a scarf around her waist, it stops being a trend and instantly becomes gospel.
Honestly, who’s going to tell her it’s just a scarf? Not me. Not you. Not even A$AP Rocky, who probably claps like a proud fan every time she walks into the room. This is Rihanna’s world—we’re just out here in jeans, sweating.
If history has taught us anything, it’s that Rihanna’s maternity wardrobe doesn’t just influence fashion—it rewrites it. She made low-rise denim while pregnant a thing (braver than the Marines), normalized showing the bump rather than hiding it, and now she’s giving us Hermès but make it maternity. At this rate, I wouldn’t be shocked if her next look is a baby crib repurposed as a handbag.
So, what’s the takeaway? Forget boring baby showers and stretchy dresses. Rihanna is teaching us that pregnancy style doesn’t have to be about compromise—it can be about chaos, couture, and a whole lot of confidence.
And if you see me at the beach this weekend with a scarf tied around my waist pretending I’m Rihanna, mind your business.