Hold on to your makeup brushes, folks, because Jenna Ortega just pulled the ultimate beauty plot twist! The Wednesday star has ditched her signature dark, brooding brows for a shockingly light, almost bronde hue—and the transformation is giving ‘90s supermodel meets futuristic cyborg realness.
According to Allure (shoutout to Marci Robin, who first spilled the tea—Marci, you’re the MVP!), Ortega debuted her new look at CinemaCon 2025 in Las Vegas on April 1st. And no, this wasn’t some elaborate April Fools’ Day prank—her brows are very much bleached, and the internet is officially losing it.
A Look That Screams ‘70s Hollywood Meets Edgy Modern Queen
Jenna strutted onto the red carpet in a full Versace ‘fit—a lavender blazer, matching suede shorts, and satin platforms, topped with a silk blouse. But while the outfit was serving luxury power move, it was her barely-there brows that stole the show.
Her jet-black cherry hair is still thriving, but those iconic Ortega brows? They’ve been lightened to a warm, bronde hue—not quite platinum but definitely lighter than we’ve ever seen before. The vibe? Soft rebellion. A little grunge, a little old-school Hollywood, and 100% Jenna.
Why Bleach Your Brows? Makeup Artists Spill the Secret
Vincent Oquendo, the wizard behind this transformation, spilled the details to Allure. Turns out, this wasn’t just a random experiment—there was inspiration behind the madness!
“I pulled some images of Faye Dunaway from the ‘70s, and that’s what really set the tone for Jenna’s look,” Oquendo explained. “I used a cream bleach on her brows, then toned them with a leave-in conditioner and toner to remove any brassiness.”
But here’s the kicker—he didn’t stop there. To make sure her brows still had depth and definition, he went in with Diorshow Brow Styler in Blonde to give them a cool taupe finish.
Why Are Bleached Brows a Thing?
Eyebrows may seem like small details, but they hold serious power. According to legendary makeup artist Isamaya Ffrench, the moment you lighten them, you realize just how much they shape your face.
“You don’t realize the impact of brows on a face until you’ve gotten rid of them,” says Ffrench. “Eyebrows express a lot of emotions and, therefore, articulate a lot of personality.”
For beauty pros like Ffrench, who frequently bleaches her own brows, the look isn’t just a trend—it’s a transformative tool. Whether you go for a soft honey blonde or full-on arctic white, removing that dark brow definition creates an instant blank slate.
“Most of the time when I bleach someone’s brows for the first time, they don’t recognize themselves,” Ffrench continues. “It creates a blank canvas, and I think most people like that little thrill of feeling like they can be a different person.”
What Are the Benefits of Bleaching Brows?
Aside from the undeniable shock factor, bleached brows shift the entire structure of your face—especially your eyes. Makeup artist Lucy Scott breaks it down:
“Our brows give structure to our face by defining the lines of the bones underneath them, and often, bleached brows make one’s eyes look rounder or bigger because we’re allowed to see the full space they take up without the perimeter of a brow,” Scott explains.
This subtle yet dramatic tweak allows you to see your own face in a new way. “It can reveal aspects of our beauty that we can’t always perceive or emphasize with a full brow, like where one’s eye socket is deepest,” Scott adds.
Is This the New Celebrity Trend? Hollywood Says… Maybe!
Jenna isn’t the first A-lister to take her brows to the light side. Just last month, both Miley Cyrus and Michelle Yeoh shocked fans with bleached brows, proving that forehead fashion is very much a thing in 2025.
They say three makes a trend, and with Jenna hopping on the bandwagon, it looks like we might be entering our Bleached Brow Era™. Will you be taking the plunge? Or are you clutching your brow pencil in fear? Either way, get ready to see a whole lot more of this look.
Final Verdict: Jenna Ortega, You Win Again
While April 1st might’ve been April Fools’ Day, we’re 99.9% sure these brows are NOT a joke. Whether it’s for a top-secret project or just an adventurous beauty moment, one thing’s for sure—Jenna Ortega remains the queen of effortlessly cool transformations.
So, if you’ve been looking for a sign to switch things up, consider this your cosmic cue. Bleach the brows, rock the edgy look, and if it doesn’t work out? Well, that’s what brow pencils are for.
Here’s your FAQ section rewritten in my signature funny, engaging style:
FAQs About Bleached Brows
1. What do bleached eyebrows mean?
Bleached brows: the ultimate plot twist for your face! They make your forehead look like it’s applying for more screen time, and honestly, it works. Some say it’s a rebellion against the beauty norm; others just like looking like a futuristic alien queen. Either way, it’s a vibe.
2. How long do bleached brows last?
Depending on how fast your brow hairs grow (and whether they’ve signed a lease on your face), bleached brows typically last a few weeks. As they grow out, they add some accidental ombré effects. If that’s not your thing, grab an eyebrow tint kit and bring them back to life—or hit the bleach again and go full high-fashion android.
3. Who started bleached brows?
We could say ancient royalty started it (shoutout to Queen Elizabeth I for rocking ghostly brows), but in modern times, legendary makeup artist Kevyn Aucoin made it a high-fashion staple in the ‘90s. And now? It’s back, baby! Thanks to celebs like Jenna Ortega, we’re officially in the no-brow, big-drama era.
4. Does bleaching eyebrows hurt?
Technically, no—if you follow the instructions and don’t start a chemical war with your face. But if you get bleach in your eyes, congratulations, you’ve just unlocked a terrible decision! Expect redness, irritation, and a newfound appreciation for protective goggles. Safety first, fashion second.
