Baby, let’s talk about Miss Tyla because the streets are noisy, and her EP “We Want A Party” is giving more “awkward silence at the function.” First week sales? 3.7k units in the U.S.—yes, you read that right. I’ve seen SoundCloud rappers with a cracked iPhone move more numbers.
Now listen, before y’all start dragging me, let’s be fair. Sis dropped an EP with FOUR songs and zero promotion. That’s not an EP—that’s a sampler platter from the kid’s menu. You can’t serve four wings and expect Beyoncé-level streams.
But the real tea? Tyla’s U.S. rollout was a hot mess express. Her team tried to throw her everywhere at once but forgot the one crucial ingredient: a loyal fanbase. Instead of cultivating the Black American audience (which, let’s be real, crowns and sustains global stars), they just threw her into the PR blender.
And don’t even get me started on the VMAs mess where she asked Halle Bailey to hold her award. Baby, PR disaster! Fans called her diva-ish before she even had diva-level hits. Then she went on The Breakfast Club and suddenly her team was acting like the FBI—“don’t ask this, don’t ask that.” Girl, this is not the CIA, this is breakfast TV! You gotta eat that PR omelet and smile.
To make matters worse, the whole “I’m colored” statement? Whew. In South Africa, it’s a legit racial classification. In America? That word is a no-no. Instead of bridging the cultural gap, Tyla kinda pulled out the scissors and cut the cord completely.
Here’s the thing: Tyla is talented, gorgeous, and international crowds love her. But unless she delivers another undeniable HIT, she might get left on read in the U.S. Like I always say: fame runs on Wi-Fi, baby, and right now Tyla’s signal is spotty.
👉🏾 What do y’all think? Is Tyla really flopping or is this just a little turbulence before the big takeoff? Drop your thoughts below—don’t be shy!